Founded in 2000, Action City is built on the passion for wanting to re-introduce play in small but significant ways into our everyday lives while holding on to the child-like belief that play is not frivolous. It is serious -- but fun -- stuff!
Action City is the retail arm of Big Box International Pte Ltd, which focuses on the development and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life. Popular brands developed include Breadou® and Love Hug™.
Action City’s mission is to inspire more people to reDiscover the Joy of Play!
Action City is the retail arm of Big Box International Pte Ltd, which focuses on the development and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life. Popular brands developed include Breadou® and Love Hug™.
Action City’s mission is to inspire more people to reDiscover the Joy of Play!
Get more info at http://www.getsingapore.sg/brands/action-city/
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