bYSI

bYSI® is a member of Singapore Service Star.

A holiday to Europe signalled the beginning of bYSI®. Inspired by the confidence that Italian women exude with their immaculate style, Mr Tan Yew Kiat, founded bYSI® to provide Singapore women with a chic and functional wardrobe at an affordable price. In 1998, stylish and reasonably-priced apparel were accessible to Singapore women with the opening of the first bYSI® store. Within ten years, bYSI® has expanded to five countries in the region. bYSI® has won many accolades like the Singapore Prestige Brand Award (SPBA) 2007 for Established Brand, and the SPBA 2008 Citibusiness Regional Brand Award. These honours will spur the company to greater heights and help propel bYSI® into becoming one of the best local brands in the international arena.

Get more info at http://www.getsingapore.sg/brands/bysi/